Public Service Announcements
What is a Public Service Announcement? (PSA)
A PSA educates and raises awareness about social issues, community services, health or safety concerns, or environmental conditions.
In addition to raising awareness, public service announcements must encourage the viewer to take some form of action to change their behavior.
Radio and TV stations need to devote some of their time to Public Service Announcements
An effective PSA can communicate a message and evoke the desired emotion with a mix of music or sound, narration and images in just 30 to 60 seconds.
What techniques are used when creating a PSA to educate, motivate and call the viewer to action?
Persuasion Techniques:
Ethos-Using credibility as a means of persuasion
Logos-The art of using logic and reason to persuade an audience.
Pathos-The practice of appealing to emotion to persuade others.
A PSA educates and raises awareness about social issues, community services, health or safety concerns, or environmental conditions.
In addition to raising awareness, public service announcements must encourage the viewer to take some form of action to change their behavior.
Radio and TV stations need to devote some of their time to Public Service Announcements
An effective PSA can communicate a message and evoke the desired emotion with a mix of music or sound, narration and images in just 30 to 60 seconds.
What techniques are used when creating a PSA to educate, motivate and call the viewer to action?
Persuasion Techniques:
Ethos-Using credibility as a means of persuasion
Logos-The art of using logic and reason to persuade an audience.
Pathos-The practice of appealing to emotion to persuade others.